About us

Lobster Experience has been our trustworthy partner since 1999, providing us with an extraordinary representation service all around Europe. Our strong relationship with Astrid Oberhummer and the Lobster Team has lead our success and allowed us to drive significant revenues from the International market even during challenging times. Astrid leads a very professional, efficient, enthusiastic, creative and reliable team...no other company can replicate this sales force. Over the years, we successfully worked together to position The Breakers in the European market as one of the leading resort destinations in North America for luxury travel. In fact, their extensive market knowledge and e...

  We have been working with Little Lobster and Lobster Communications since May 2014, and for a resort opening only in July 2014, Astrid Oberhummer and her team have done a tremendous job so far. Little Lobster was able to position our newly opened resort with only 11 villas with all important tour operators in the German speaking markets, achieving over 200 room nights in the first six months after the opening. Little Lobster works with magnificent tools and events in their market place to raise awareness of small and independently owned properties, like Zanzibar White Sand Luxury Villas & Spa and generate business. We are extremely proud to be a member of Little Lobster....

Among many other challenges the travel industry face nowadays, opening and developing new markets still is one of the most difficult tasks companies have to face if they are willing to survive and generate additional revenues. However, the biggest challenge has not only been being able to open and develop new markets, but to create strong long term relationships that could allow companies to project growth and additional revenues. The German speaking markets were completely new for Hummingbird Travel and Astrid and her Lobster Destinations team not only managed to quickly increase our contacts in the market, but also developed strong relationships for us. Lobster Destinations has definitely...

Lobster Experience has been a trusted partner for Ananda in the Himalayas for over 10 years and among all the various teams and partners we work with across all geographies, we definitely rate Lobster the best! They are the most progressive travel representation company we have worked with. Their level of depth in planning and thorough understanding of each client and the ability to identify and convert opportunities is a key strength. For Ananda as a health and wellness destination, it always takes that extra effort to educate and promote this niche but the Lobster team have excelled in this with a high degree of ownership at every level. Most of all, Astrid’s boundless energy and pos...

Marbella Club was not performing well in the German Market and in just one year working with Lobster our business from German speaking countries increased 160%. Astrid is a great leader, very hands on, reachable and hardworking. She is always reachable and very involved personally in every activity developed by Lobster. The team is great, very supportive and well oriented to achieve results and bring value for the hotel. Lobster events are very well organized, fun and business oriented at the same time, they are without a doubt a great platform to sale any luxury hotel in German speaking countries. Lobster, as a brand, has a very well earned positioning in German speaking countries wit...

“We have been working with Astrid since 1997 and I can only say that people like Astrid and her team are very rare. They conduct their business with such passion and dedication it is inspiring. It is important to us that our partners represent the image and ethos of our hotels and Astrid and Lobster have not only deliver the desired results but we are always assured that we are represented in the best possible way.”

We have attended Lobster events for several years and have been successfully working with the Lobster team for over a year as our PR, sales and marketing partner. The established presence of Astrid and her team in the luxury industry of DACH market has convinced us and we are delighted to work which such a great team full of creativity. We consider ourselves as a niche product in the world of luxury travel and we are thrilled to see how the Lobster team has managed to understand our product within short time and could gain already wonderful cross marketing partnerships and brand alliances which was very important to us. Being present at the innovative Lobster Events is always a highlight for...